EcoZen Living

The Ask

Create a printed marketing campaign for a brand of your design using the HP Indigo 7900.

What is it?

EcoZen Living merges tranquility and sustainability, offering eco-friendly home solutions. Our ethos emphasizes environmental mindfulness, blending serenity into every aspect of home living. From furniture to shower heads and lamps, out products are crafted from sustainable materials, reducing energy consumption without sacrificing style or comfort. EcoZen Living caters to conscientious consumers seeking sustainability without compromise. Our brand symbolizes mindful living in a peaceful environment, with ethically sources, elegantly designed essentials that inspire eco-conscious living.

Brand Visual Guidelines

Tri-fold Brochure

Two designed targeting each main segment: style conscious and eco-friendly targets. Each features products catered to the specific target and includes extra ways to practice sustainability in their household, or Feng Shui elements to improve the energy flow. Designed with Adobe InDesign and printed using a HP Indigo 7900. Contains finishing operations for a unique cut and scoring with tri-fold.

Variable Data Booklet

Four booklets designed using Adobe InDesign and XMPie to create variable elements depending on the four main target demographics. Each booklet features a unique receiver name with an introduction structured for their demographic, products targeted for them with specific deals and visuals, and various brand colors changing. Each booklet also features a link to an AR experience to view some of the items through their mobile device in the real world.

Spot Color Business Card

Designed to only use one spot color (White) on black cover.

Brand Story Booklet

A comprehensive booklet including brand standards, target markets, consumer journey, printed materials, and machinery and software used for creation.