Liquid I.V.

The Ask

Create a compelling and insight-driven campaign to expand Liquid I.V.'s appeal across three consumer segments: college/postgrad drinkers, athletes, and travelers.

The Insights

Our targets use hydration as a response to help with the chaos of life. They aren't chasing extremes, they're fighting to get by.

Our Shift

FIND YOUR BALANCE

Reframe Hydration itself as a habit; not a response.

Liquid I.V. provides the energy, clarity, and control to handle the chaos of life without compromise.

Liquid I.V.	What is Liquid I.V.? Liquid I.V. is a powdered mix added to water to increase rehydration by 3x using Cellular Transport Technology (CTT). They are strong on the power of their product and want to empower people through it. Their current campaign #TearPourLiveMore helps emphasize the effortlessness of hydrating. Through positive and friendly messaging with a side of humor, they work to connect on a lifestyle level while backing their product up with the science that makes it possible.	Target Audience College/Postgrad drinkers - Looking for recovery after nights out Athletes - Need efficient hydration for peak performance Travelers - Want to stay energize on the go
Activation: Demonstration Pop-up Placing the brand in front of real people to turn awareness into action. Deliver education in a fun and digestible way showing how the science works in person. Designed to drive user-generated content and trust.	#FINDYOURBALANCE Testimonials Mockup encouraging Instagram users to share how they found their balance and how they help others to do so.	Partnership with The U.S. National Park Service Including location specific flavors to encourage travel to target both travelers and athletes. National Parks balance discover with preservation as we aim to help balance travel and discovery with hydration.
LIV X CMF Partnership with Clemson Music Fest to target college students with a public booth allowing tasting and deals. Year supply chances included with purchase of VIP passes. Raise awareness in our target demographic.	Partnership: Delta Airlines Provided on flights to be included with water bottles with printed slip explaining the power of preventative action over response.	#HydrateAmerica Challenging the internet to get 1 million hydration log streaks in our mobile app. All hydration streaks help build donations to disaster relief organizations, live-streaming the count in real time.
Mobile Ads - Gyroscope Designed to target mobile users off of social media. Users will find literal balance in their hands based on the rotation of their phone.

Completed as a team with Lauren Devaney, Isabella Rodgers, Katherine Terracina, Danielle Vadney, and Madi Deschamps for Clemson Senior Brand Communications Capstone.

Liquid I.V.

Liquid I.V.

What is Liquid I.V.?

Target Audience

College/Postgrad drinkers - Looking for recovery after nights out Athletes - Need efficient hydration for peak performance Travelers - Want to stay energize on the go

Activation: Demonstration Pop-up

Placing the brand in front of real people to turn awareness into action. Deliver education in a fun and digestible way showing how the science works in person. Designed to drive user-generated content and trust.

#FINDYOURBALANCE Testimonials

Mockup encouraging Instagram users to share how they found their balance and how they help others to do so.

Partnership with The U.S. National Park Service

Including location specific flavors to encourage travel to target both travelers and athletes. National Parks balance discover with preservation as we aim to help balance travel and discovery with hydration.

LIV X CMF

Partnership with Clemson Music Fest to target college students with a public booth allowing tasting and deals. Year supply chances included with purchase of VIP passes. Raise awareness in our target demographic.

Partnership: Delta Airlines

Provided on flights to be included with water bottles with printed slip explaining the power of preventative action over response.

#HydrateAmerica

Challenging the internet to get 1 million hydration log streaks in our mobile app. All hydration streaks help build donations to disaster relief organizations, live-streaming the count in real time.

Mobile Ads - Gyroscope

Designed to target mobile users off of social media. Users will find literal balance in their hands based on the rotation of their phone.